ARTHUR D. LITTLE BOOKS

Product Juggernauts

By Jean-Philippe Deschamps & P.Ranganath Nayak
How Companies Mobilise to Generate a Stream of Market Winners

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Product Juggernauts: How Companies Mobilise to Generate a Stream of Market Winners is available now.

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners.

They first identify seven "core competencies" of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

Key Concepts
  • Product juggernauts have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organisation on the interlocking elements of the product creation process.

ABOUT THE AUTHORS
Jean-Philippe Deschamps
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P.Ranganath Nayak
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